Direct to Consumer

This is exciting. When I graduated from college the general rule was to find an agent, get into the union as quickly as possible, and play all your strengths to the middlemen. Yes, not the consumers who buy the ticket or watch the show but to those who pitch you to someone who pitches you to someone who actually makes a decision.

The way the digital entertainment industry has shifted since the rise of streaming and direct to consumer avenues have popped up is exciting. The way that creatives, whether they are actors, writers, directors, or producers behave with the finished product has transformed and being a hyphenate is no longer seen as a detriment but a way that gets a piece of work to the general audience to see if it sticks, is fantastic.

As the game changes there are a few new guidelines:

1) Have a well defined log line. This is the TV Guide version of your project. We’re not going to hit play or pay if we really have no idea what the hell it’s about. If you have a visual that explains this helps too.

2) Everything costs money - so when staring off make a small movie. Have the big multi-million dollar project on the back burner ready to go but for the first ones, keep your sights on things around you and ways you can maximize those assets in your world.

3) Stop trying to control the uncontrollable - Weather, kids, and animals can take a quick shoot have taken a couple days of shooting to much longer schedules and with that, money down the drain.

4) If your project has some complex elements, this is where a great Production Manager and 1st Assistant Director can help lay out the costs and schedule needed to make your project come to life and keep things sane and safe.

5) Remember that you are making someone’s favorite show, movie, book, or song. When the challenges pile up and you want to give up, know that someone out there is waiting for your project and they don’t even know it yet.